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Clients & CRM

CRM and Client Relationship Management

Manage clients, track interactions, and build stronger customer relationships.

Intermediate12 min9 Steps

0 of 9 steps completed (0%)

Prerequisites

  • Client data ready to import
  • Team access configured

Navigate to CRM Section

Access the CRM from the main navigation menu. The CRM dashboard displays: Total active clients, Recent interactions, Upcoming follow-ups, Client lifetime value, Contact segments. This is your central hub for managing all customer relationships.

Pro Tips

  • Use CRM daily to stay connected with clients
  • Review dashboard each morning

Import or Add Clients

Add clients individually or bulk import from CSV/Excel. For each client, capture: Full name and company, Email address and phone number, Physical address, Industry and business type, How they found you (source), Assigned account manager, Tags and custom fields. Rich client profiles enable personalized service.

Pro Tips

  • Import existing contacts from email or spreadsheets
  • Verify email addresses to avoid bounces
  • Use consistent naming conventions

Organize Clients with Tags and Segments

Use tags to categorize clients: VIP or high-value clients, Industry or service type, Geographic location, Active vs. inactive status, Custom categories relevant to your business. Create segments for targeted communication and reporting.

Pro Tips

  • Keep tag taxonomy simple
  • Use segments for email campaigns
  • Review and clean tags regularly

Track Client Interactions

Log every client touchpoint: Phone calls and their outcomes, Email communications, In-person meetings and notes, Support tickets and resolutions, Purchase and transaction history. Interaction history provides context for better service and helps team members stay aligned.

Pro Tips

  • Log interactions immediately while details are fresh
  • Use templates for common interaction types
  • Tag important conversations

Set Tasks and Follow-up Reminders

Never miss a follow-up with automatic tasks: Schedule calls and meetings, Set proposal follow-up reminders, Create onboarding task sequences for new clients, Assign tasks to team members, Receive notifications before deadlines. Consistent follow-up improves retention and sales.

Pro Tips

  • Set reminders before they're urgent
  • Use recurring tasks for regular check-ins
  • Review overdue tasks daily

Track Sales Pipeline and Deals

Manage potential sales opportunities: Create deal records for each sales opportunity, Track deal stage (lead, qualified, proposal, negotiation, closed), Assign deal value and probability, Set expected close date, Link deals to contact records. Visualize your pipeline with Kanban boards.

Pro Tips

  • Update deal stages promptly
  • Focus on high-value opportunities
  • Analyze why deals are won or lost

View Client Purchase History

Access complete transaction history for each client: All invoices and payments, Products/services purchased, Total revenue and average order value, Payment behavior (on-time vs. late), Outstanding balances. Use purchase data to identify upsell opportunities.

Pro Tips

  • Review top customers monthly
  • Recognize and reward loyal clients
  • Identify at-risk clients (no recent purchases)

Create Custom Fields

Extend client records with custom data fields: Industry-specific information, Custom preferences and requirements, Internal notes and ratings, Contract renewal dates, Referral sources. Custom fields help you capture what matters for your business.

Pro Tips

  • Only add fields you'll actually use
  • Make important fields required
  • Use dropdown menus for consistency

Generate Client Reports

Analyze your client base with reports: Client acquisition trends over time, Revenue by client segment, Client lifetime value rankings, Churn and retention rates, Sales team performance, Most profitable clients. Use insights to improve targeting and service.

Pro Tips

  • Schedule monthly CRM reviews
  • Share insights with sales team
  • Set goals based on data

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