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Clients & CRM

Managing Sales Pipeline and Deals

Track sales opportunities, forecast revenue, and close more deals.

Intermediate10 min9 Steps

0 of 9 steps completed (0%)

Prerequisites

  • CRM set up
  • Sales process defined
  • Team members added

Access Pipeline View

Navigate to Sales > Pipeline or Deals from the main menu. The pipeline view displays all active opportunities organized by stage: Lead, Qualified, Proposal Sent, Negotiation, Closed Won, Closed Lost. You can switch between Kanban board, list, and forecast views. The dashboard shows total pipeline value, win rate, and average deal size.

Pro Tips

  • Use Kanban view for visual pipeline management
  • Review pipeline daily

Create a New Deal

Click "New Deal" or "+ Add Opportunity". Enter deal details: Deal name (e.g., "Website Design for ABC Corp"), Contact or company associated with the deal, Estimated deal value, Expected close date, Deal stage (current position in pipeline), Probability of winning (%), Assigned sales rep. Rich deal records provide context for your sales team.

Pro Tips

  • Use descriptive deal names
  • Be realistic with close dates
  • Update probability as deal progresses

Customize Pipeline Stages

Configure stages that match your sales process: Click Settings > Pipeline Configuration, Add, remove, or rename stages, Set automation triggers for each stage (e.g., send email when deal moves to Proposal), Define required fields per stage, Set average duration for each stage. Custom stages ensure the pipeline reflects your actual process.

Pro Tips

  • Keep stages to 5-7 for simplicity
  • Train team on stage definitions
  • Review and refine stages quarterly

Move Deals Through Stages

Update deals as they progress through your sales process: Drag and drop deals between stages in Kanban view, Add notes documenting conversations and next steps, Set tasks and reminders for follow-ups, Upload relevant documents (proposals, contracts), Log all interactions automatically. Moving deals triggers stage-specific actions.

Pro Tips

  • Update stages immediately after calls/meetings
  • Add detailed notes for team visibility
  • Set follow-up tasks before ending calls

Set Deal Probability and Weighting

Assign realistic win probabilities to each deal: Lead stage: 10-20% probability, Qualified: 30-40%, Proposal sent: 50-60%, Negotiation: 70-80%, Verbal commitment: 90%. Weighted pipeline value = Deal value × Probability. Use weighted values for accurate revenue forecasting.

Pro Tips

  • Update probability based on buyer signals
  • Conservative estimates improve forecast accuracy

Track Deal Activities

Log all interactions and touchpoints: Record calls, emails, and meetings, Note stakeholder feedback and objections, Track proposal views and engagement, Document price negotiations, Set reminders for critical follow-ups. Comprehensive activity tracking improves accountability and helps close deals.

Pro Tips

  • Log activities immediately
  • Include outcomes and next steps
  • Review activity history before calls

Create Sales Tasks and Reminders

Never miss critical follow-ups with automated tasks: Set follow-up reminders after sending proposals, Schedule check-in calls at regular intervals, Create task sequences for deal stages, Assign tasks to team members, Get notifications for overdue tasks. Consistent follow-up improves close rates.

Pro Tips

  • Follow up within 24 hours of proposals
  • Set multiple touchpoints
  • Personalize outreach based on deal stage

Generate Pipeline Reports

Analyze sales performance with detailed reports: Total pipeline value by stage, Win rate and conversion rates between stages, Average sales cycle length, Sales rep performance comparisons, Revenue forecasts by month/quarter, Deal source attribution. Use insights to optimize your sales process.

Pro Tips

  • Review pipeline weekly with sales team
  • Identify bottlenecks in the process
  • Celebrate wins and learn from losses

Forecast Revenue

Project future revenue based on your pipeline: View weighted pipeline value (deal value × probability), See forecast by month, quarter, or year, Track forecast vs. actual revenue, Adjust probabilities as deals progress, Identify gaps in pipeline to hit targets. Accurate forecasting enables better business planning.

Pro Tips

  • Use conservative probabilities for more accurate forecasts
  • Update forecasts weekly
  • Build pipeline 3x your quota

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